Which is the best channel for promoting your mobile app?

Promotion of an app can be done with the help of many channels that is why it is crucial to identify the most effective ones early. Otherwise, you may risk wasting money and time and more importantly, losing momentum for your apps spread and popularity. However, as per the Presto principle, 20% of your efforts will bring in 80% of the results. This makes it very essential that you can focus on the most effective channels which consistently deliver results. Below are the major channels that have been used to great effects by apps which have reached over millions of customers as: · Paid Ads The first thing that comes to our mind when you say the word marketing is “paid advertising”. For good reasons, paid advertisements deliver predictable results. Whether you choose to advertise on search engine platforms, social media platforms or with the help of banner ads and retargeting, you can expect to see the number of downloads sc...