Which is the best channel for promoting your mobile app?

Promotion of an app can be done with the help of many channels that is why it is crucial to identify the most effective ones early. Otherwise, you may risk wasting money and time and more importantly, losing momentum for your apps spread and popularity. However, as per the Presto principle, 20% of your efforts will bring in 80% of the results. This makes it very essential that you can focus on the most effective channels which consistently deliver results.

Below are the major channels that have been used to great effects by apps which have reached over millions of customers as:
·         Paid Ads
The first thing that comes to our mind when you say the word marketing is “paid advertising”. For good reasons, paid advertisements deliver predictable results. Whether you choose to advertise on search engine platforms, social media platforms or with the help of banner ads and retargeting, you can expect to see the number of downloads scale to the amount of money that you have to spend. Typically, the best result comes when you spend more on a single day rather than spreading your efforts over the number of week or days.

·        Content marketing
Content marketing is less consistent, but it is also a cheaper way to get your app out there. Through great content which is shared across media, you can increase brand awareness and user engagement. You can go with one of the two ways here, create content in-house or copywriter and establish yourself as a thought leader within the field.




·         Viral Loops
The ideal result of any marketing campaign is a snowball effect, where you can generate additional users with the word of mouth. The truth is that success through word of mouth results from the great app combined with the strong marketing campaign. There is however a technique which can be implemented within the process of registration itself, that will generate new users for free and this technique is called a viral loop.

Conclusion
The best way to promote your mobile application is to approach to marketing from a variety of angles. Depending on our resources and expertise, you can also maximize certain channels. If you have the budget for it, then you can focus more on paid advertising and can sustain over the time by content marketing.

For more details regarding mobile app development services, you can directly reach us at Tekshapers.com

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